"It is ape treatment about Africans by the South Korean tobacco advertisement."

"It is ape treatment about Africans by the South Korean tobacco advertisement." "C'est traitement du singe au sujet d'Africains par le Coréen du sud publicité du tabac." "Es ist Menschenaffenbehandlung über Afrikanern durch die südkoreanische Tabakwerbung." It turned
A monkey treats an African" by a cigarette advertisement in Korea and is exposed to "extreme cultural lack of understanding" and criticism

I am outstanding in a Japan-involved "human rights" "discrimination" problem and I understand that a terrible "racial discrimination advertisement" got by in sensitive Korea and make it burst into laughter from the foreign countries
It "is product THIS AFRICA" which Korean only cigarette maker, KT & G released in September, 2013 to become the problem. It was a new product of the company pride that I used a roast, the dried leaf cigarette for in "African traditional technique", but…….
■In the main media including the British BBC
It is the package and an advertisement illustration to have become the problem. At first the package is monochromatic, and the figure of a chimpanzee roasting tobacco leaves in "African traditional technique" is drawn. And, as for the advertisement, the figure which the chimpanzee dressed in clothes of the TV reporter introduces the chimpanzees which after all warm tobacco leaves to is pictured in this by a real touch.

When this treated African people as "a chimpanzee", I was arrested for wielding a spear freely. It is pointed out in the Korean media, but it is a typical contempt act to liken the human being of other countries to "a monkey". Besides, for the African people who are apt to be turned a discriminatory look "to be uncivilized" to in many cases, I cannot overlook this advertisement

"I was shameless, and the international group "Africa, cigarette regulation alliance" (African Tobacco Control Alliance) based in Togo was insulting" and announced "extreme cultural lack of understanding" and the statement to strongly rebel. The overseas media reported this problem in succession and the European and American first rank media including British BBC and the French Agence France-Presse raised an entry called "the racist", too and criticized it

I announced that KT & G canceled the advertisement of the problem in a hurry on October 23. But protest, after all "is not a thing giving discomfort" about the package which a chimpanzee was drawn on; and once a change refusal, besides, for the coverage of the foreign countries paper,

I chose the monkey as the pleasant animal which reminded people of Africa"

replied it and valued further furiousness. On November 4, I come to cannot but announce the substitution of the package after all.
I praise it highly with "a success example of the design" until the overseas news
Still, if is common; such; at first "this is bad" in the country, and the という voice seems to appear before becoming important
However, on the contrary, the package of this "This Africa" was really praised as "a success example" flourishingly in Korea. It is introduced when I record sales more than original expectation led by a young generation by the article dated "sports Seoul" October 20 just before the problem detection, and "the power of the design" appears in the driving force until the statement of the KT & G person concerned that it is. The consciousness called "the discrimination" did not seem to act at all
Max Fischer of the blogger to contribute to U.S. Washington Post introduces that the merit of "being a single race" has been placed in the textbook just until recently in Korea and points out the specific race consciousness. I place the following voices that the Web media "throw news" of Korea was sent to by a scholar from Africa.

Because "Korea and a Korean know that they are not sensitive to such a problem, I am hardly surprised about this time". The comment of KT & G let you reconfirm it
It was black and, over Korea and a race problem, painted with a face by conte televised in major TV station MBC in 2012, and a performer of the "black" wind make who emphasized lips appeared and has bathed in international criticism through a net. It was the United States in this October, and it was reported that it developed into suit that a Korean salesclerk was discharged using a name called "nigger)" by the black boss and became the topic. On the contrary, the situation to express anxiety has the Korea media saying that the comment that is a "racial discrimination" mark is put to K-POP group "girlhood" having won a "video of the Year" prize in YouTube in succession in Korea by an overseas user

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"It is ape treatment about Africans by the South Korean tobacco advertisement."